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Facebook Ads Course Expanded

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Our Facebook Ads Course covers all the essential steps and strategies needed to get the most out of advertising on Facebook. It walks you through all the steps and shows you how to track your ad's performance and make better decisions with your ads.

We've been running quite a few experiments with Facebook Ads to figure out best practices and strategies. One of our experiments yielded the best results we've ever seen in an online paid ad so we've added an entire module to the course to explain the strategy and how you can achieve similar results.

So what did we achieve with our strategy?

Our ad achieved two new students at a total cost of $0.66.

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If you've run Facebook Ads before, the above figures may look a bit odd. How can an ad achieve 10 website clicks and only cost 66c?

If you haven't run Facebook Ads before, then to give you some context, usually when an ad achieves a click to a website, that one click can cost anywhere from $0.5-2.00. So the fact that this ad achieved 10 clicks for an average cost of $0.07 per click is significant.

 

If you've been hesitant on spending money on advertising but want to try and attract new students, this strategy is a great way to get some advertising exposure while keeping an extremely low budget.

Check out the Facebook Ads Course now to find out how you can apply this strategy.

BMK-15 Using Facebook Ads: Keeping Track of a Campaign

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About this guide

This guide follows on from BMK-14 which introduces Facebook Ads and how to set up an effective campaign. Once you set up an ad it's important you understand how to keep track of it and make improvements. There will be changes you can make that will improve the effectiveness of an ad. This guide will explain what to look for and how to make improvements.

The purpose of this guide is to teach you how to work out if your ad is running effectively and what to do to improve it's effectiveness. The end result is you will get the most out of your ads as well as be able to identify any ads that aren't effective. This guide will save you a lot of money over time.

NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

If you're a member, please login to access this resource

If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

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BMK-14 Using Facebook Ads: Setting Up A Campaign

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About this guide

Understanding how to use advertising properly will ensure you don't waste your money. The purpose of this guide is to show you step by step how to set up an advertising campaign using Facebook Ads. You will be able to target specific people with the highest chance of being interested in your guitar lessons.

Information on how to set an advertising budget based on the different available options are given. Without using the information in this guide you risk losing significant money. It can be tough to set up an advertising campaign that works so we've put a lot of effort and money into providing you with all the important points you need to succeed.

NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.

Why Use Facebook Ads

Facebook is incredibly popular and although you can attract a lot of new students using Facebook without spending money at all (see BMK-06 & BMK-07), using their advertising options can help you quickly attract new students. The main reason you might want to use Facebook Ads is it gives you the ability to target specific people likely to be interested in your business. You can target people based on age, location, gender and interests. With these options you can display your ads only to people interested in lessons.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

If you're a member, please login to access this resource

If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

Please login or register to gain full access now