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BMK-02 The Sales Process

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About this guide

Having an understanding of the process people go through before they decide to become your student will help you improve your marketing efforts and get more students. Just like a salesperson can make more sales if they understand the sales process, you will be able to use this information to get more students.

By the end of this guide you will have a good understanding of what stages people go through before they decide to commit on guitar lessons with you.

You will be able to use this information to:

  • Improve the effectiveness of any advertising or marketing promotion
  • Get your website to convert more visitors into students
  • Convince prospective students over the phone to try lessons out with you
  • Focus your attention on the things that actually make a difference

After you finish reading the guide it's recommended you do a self assessment on your website and any marketing activities you're currently using. You'll be surprised how easy it will be to improve them.

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