to help you get the most from your tuition service

BMK-10 Guest Blog Posting

About this guide

If you want to build your online presence and reputation as a guitar teacher, a great way to achieve this is by submitting guest posts to relevant blogs. It's difficult to figure out how to do this so we've created this guide to give you tips and best practices. A guest post is when a website includes an article written by somebody from another website. The benefit to the person writing the guest post is they will have exposure to the website's readers and could potentially attract some of those readers to their website.

When done properly, guest posting can significantly raise your profile online and attract new students and subscribers. Read through the guide then start applying the information to get your first guest post.

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EXP-09 Starting a Podcast

About this guide

Podcasting is a great way to expand your guitar teaching business. With a podcast you're able to reach a much wider audience of people and build a relationship with your audience. Over time this can lead to more students, business opportunities and more. While podcasts are normally audio only, in this guide we will also talk about video podcasts - called vodcasts.

If you're looking for a way to reach new students and feel confident recording your voice, podcasting is worth trying out.

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EXP-08 Selling an eBook

About this guide

If you're looking at an easy way to start generating an additional stream of income, an eBook is a good first option. They're incredibly simple to create and start selling online. This guide will provide you with everything you need to know to create an eBook and start selling it online. You will see how to pick a good topic for the book, what software and tools to use to create the actual eBook and how to sell it online. We recommend you read EXP-07 Creating Your Own Products first to get an idea on whether an eBook is the right format for your skills.

eBooks vs Physical Books

An eBook is an digital copy of a book that can be read on computers, tablets, phones or e-readers such as Amazon's Kindle. Compared to creating a physical book, there is essentially no upfront cost at all to create an eBook. A physical book on the other hand requires a large investment as you usually need to bulk order a large number of books from a manufacturer. Choosing to create an eBook is very straight forward, requires no investment (apart from time) and you can realistically sell it around the world very quickly.

In the future you can always look at turning your eBook into a physical book so starting with an eBook makes sense.

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EXP-07 Creating Your Own Products

About this guide

A great way to start a new stream of income is to create and sell your own products. It's actually very simple to create your own products and sell them online or to your face-to-face students. One of the biggest reasons you might want to create and sell your own products is that after you create your product it can steadily earn you money over time.

This guide will look at a few different types of products you could create and sell. Case studies are provided to get an understanding of how to actually do it. Once you learn to create and sell one product, you'll find it easy to create and sell additional products and your income will start to rise.

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EXP-06 Selling Affiliate Products

About this guide

As mentioned in EXP-00 Multiple Streams of Income, you can actually earn money in different ways as a guitar teacher. You're not just limited to face-to-face lessons. This guide will explain how you could start earning money by selling affiliate products. The guide will explain what that means, why you should consider it and how to get started. Consistently earning money from affiliate products is very difficult but very possible.

If after reading this guide you feel it will be too much work, read through the other guides in this EXP series until you find something you feel will work for you.

What Are Affiliate Products

The basic set up is that you when somebody buys a product online after clicking a link on your site, you earn a commission on that sale. The main benefit from earning money this way is once the details are set up on your website, you don't need to do anything further. It's a form of passive income so it can actually earn you money without any effort.

The amount of commission you earn depends on the Affiliate Program you join. As an example, the Affiliate Program at musiciansfriend.com has their commission rate at 6%. So if somebody buys a $500 guitar after clicking on your affiliate link, you will earn $30 ($500 x 6%) on that one sale.

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EXP-05 Testing Business Ideas

About this guide

As mentioned in EXP-00 Multiple Streams of Income there are many different ways you can earn money as a guitar teacher. You may have come up with a few ideas and aren't sure whether they will be worth your time and effort. Deciding which business ideas to go with isn't an easy task. This guide will give you a strategy you can use to figure out which business ideas have the best chance of making you money. By the end of the guide you will know how to test any new business ideas you come up with.

The goal is to work out which business ideas have the best chance of making money for you. Once you use this strategy to test your ideas, you will know whether they're worth pursuing or not.

Testing New Ideas Properly

Once you start to understand how multiple streams of income can impact your financial situation, you will probably start coming up with new ideas on how to earn money as a guitar teacher. The rest of the EXP series provides different ways you can earn money.

As an example: let's say you want to start earning money by selling an eBook. You're not sure whether people will be interested in your idea for the book. Being able to easily test your idea will help you decide if the effort to write the eBook will be worth it or not.

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EXP-00 Multiple Streams of Income

About this guide

The traditional path a person takes when they become a guitar teacher is to teach privately either one-on-one or group lessons. In the future the teacher may open a studio however the majority of teachers do not do this. Many guitar teachers view teaching as a part time job while others teach guitar privately as their main source of income.

The purpose of this guide is to show you that you can earn multiple streams of income as a guitar teacher. There are so many options available now that you are not restricted to earning money only with private lessons. In this guide you will learn why it's important to look at earning multiple streams of income and how to do it.

Multiple Streams of Income

If you currently teach guitar face to face with students, that's one source of income or a 'stream'. Many guitar teachers only have one income stream - private lessons. Having multiple streams of income is when you earn money from different sources at the same time. The main reason you would want to do this apart from obviously earning more money, is for security.

Security

In the investment world a common saying is to 'diversify your investments' and 'don't put all your eggs in one basket'. Investors spread their funds across different assets and investments to prevent a situation of one bad investment wiping their total portfolio out. As a guitar teacher you can do the same thing. Having multiple streams of income will give you security in case something happens and you're unable to earn income from a main stream. As an example you could become sick and unable to teach face to face for months. Having multiple streams of income will ensure you still earn money even when you can't teach.

Active and Passive Income

Apart from the security multiple streams of income provide you, there is another benefit. Income can be described in two main categories: active or passive. Active income is when you have to work to earn it. Teaching face to face is active income because you need to work 30 minutes to receive 30 minutes worth of income. Passive income can earn you money without having to spend time working. An example of passive income is selling affiliate products: you could write a book/product review and earn commissions for this for years without any extra effort.

While there will always be some work involved to set up passive income streams, all the work you put in adds to the value. Think of it as you will be working on building an asset instead of working for an income.

Scalability

The final benefit of multiple streams of income is the ability to scale. Think of how many face to face lessons you can fit in your week. You might be able to fit a maximum of 40 students in your week. As you have limited time you can be available for face to face lessons, they aren't scalable. Something is scalable is able to handle more and more students and can grow over time. An example of a stream of income that is scalable is selling online training courses. You're presence isn't required for people to complete an online training course so potentially thousands of people could complete the course will little work on your part.

Building streams of income that are scalable can make a significant difference to your financial situation. Here are a few examples of things you can do to create scalable streams of income:

  • Sell online courses (see EXP-03)
  • Build an email list (see EXP-04)
  • Sell affiliate products/services
  • Run a podcast
  • Create a YouTube series

Have a think about different ways you could create something that doesn't specifically require your time or presence. New ways of earning income are being discovered every day so it's worth spending some effort on figuring out.

How To Get Started

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BMK-15 Using Facebook Ads: Keeping Track of a Campaign

About this guide

This guide follows on from BMK-14 which introduces Facebook Ads and how to set up an effective campaign. Once you set up an ad it's important you understand how to keep track of it and make improvements. There will be changes you can make that will improve the effectiveness of an ad. This guide will explain what to look for and how to make improvements.

The purpose of this guide is to teach you how to work out if your ad is running effectively and what to do to improve it's effectiveness. The end result is you will get the most out of your ads as well as be able to identify any ads that aren't effective. This guide will save you a lot of money over time.

NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.

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BMK-14 Using Facebook Ads: Setting Up A Campaign

About this guide

Understanding how to use advertising properly will ensure you don't waste your money. The purpose of this guide is to show you step by step how to set up an advertising campaign using Facebook Ads. You will be able to target specific people with the highest chance of being interested in your guitar lessons.

Information on how to set an advertising budget based on the different available options are given. Without using the information in this guide you risk losing significant money. It can be tough to set up an advertising campaign that works so we've put a lot of effort and money into providing you with all the important points you need to succeed.

NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.

Why Use Facebook Ads

Facebook is incredibly popular and although you can attract a lot of new students using Facebook without spending money at all (see BMK-06 & BMK-07), using their advertising options can help you quickly attract new students. The main reason you might want to use Facebook Ads is it gives you the ability to target specific people likely to be interested in your business. You can target people based on age, location, gender and interests. With these options you can display your ads only to people interested in lessons.

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BPL-05 Choosing a Business Name

About this guide

If you're just getting started as a guitar teacher, you may have considered choosing a name for your guitar teaching business. This guide will help you choose a suitable business name and more importantly - help you understand what makes a good business name. Choosing a good business name depends on a few things and is an important decision. By the time you finish reading this guide you will know what type of business name to choose.

The Biggest Mistake With Business Names

When people decide to teach guitar and start thinking of business names, they often feel that they need to have a creative name such as 'Light Speed Guitar Academy' or 'Fretboard Wizardry Inc.'. There are a few problems with names like these but the main problem is related to how easy people can find the business. If somebody searches online for 'guitar teachers in [my town]', it's very unlikely that the search engines will know what type of business 'Fretboard Wizardry' is and whether it should show up in the results. Read through BWS-02 SEO Basics for Guitar Teachers to gain an understanding on the details behind this.

You don't need to have a super creative business name. What you do need is something relevant based on your purpose as explained next.

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