BWS-09 Lead Magnets

About this Guide

Most people who find out about you online won't contact you for lessons in that first instance. People usually need some time to decide to take lessons with a teacher so the first time a person lands on your website, the chances are they will leave without contacting you.

In this guide we will look at how you can give that person a reason to come back and possibly get directly in touch with them to discuss lessons.

We'll also look at a real-life example of an excellent use of lead magnets by a piano teacher. We'll show you exactly how the teacher uses them, some of the results he gets out of it and how you can do the exact same thing.

What Are Lead Magnets?

A 'lead magnet' is something that attracts the attention of potential students and motivates them into giving you their email address. The goal of the lead magnet is to get a visitor's details before they leave your website.

The chances are you have seen lead magnets in action across different websites. Whenever a website offers to give you something (eg: eBook, video access, bonus content) in exchange for your email address, that's a lead magnet in action.